BEAT znamená design diktovaný srdečním tepem
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4. 12. 2020 · Pole Designu

BEAT means design dictated by the heartbeat

Our designers are keen skiers themselves. After several lines of downhill skis, the time came to fulfil a dream and create touring skis. Skis for free spirits, for people who want not just to use nature, but to protect it too.

Our designers are keen skiers themselves. After several ranges of downhill skis, the time came to fulfil a dream and create touring skis. Skis for free spirits, for people who want not only to make use of nature, but also to protect it.

We developed the skis in collaboration with the renowned Czech manufacturer Lusti. The core is made from featherlight paulownia wood, making them some of the lightest skis on the market.

As for the look, we wanted to develop an alternative to standard production while paying homage to the minimalist style of certain brands from the second half of the last century, such as the Italian Nordica. The graphic design of our touring ski was created in collaboration with young graphic designer Alice Fialová. It draws on an actual recording of the heart activity of Adam Zika, a former member of the Czech national downhill ski team. Adam's heartBEAT during the climb and descent with our touring skis also gave them their name. The graphic works like a map of the feelings a skier goes through on the climb uphill and then on the euphoric way down. It's part of Egoé's entire new communication concept, which explains how its individual products transform people's relationship with themselves and the world.

The manufacturer's logo is hidden on the underside of the ski, so as not to disturb its visual purity.